Coaching line management from a CEO perspective

Dr Jeanette Maritz, Franz Gmeiner and the Orion Coaches

Coaching is the process of assisting people and teams to unleash superior performance. It involves drawing out individual and team strengths; assisting in managing barriers and limitations in order to achieve results. Coaching requires an emphasis on both relationship and task.

The popular perception that healthy relationships and profit are mutually exclusive, has faded. Relationships are increasingly seen as essential to long-term business success.

Corporate vision aligned with personal vision motivates superior work performance. The coach is expected to drive this initiative as part of the individual and team coaching process.

The coach has to extensively address the values of the organisation and those of the line manager.

Goals should be strategic in terms of the company’s mission and should contribute to the business drivers. Individual and organisations’ goals must be aligned.

A goal is a short-term vision with a deadline. Goals have to be set in a ‘SMART’ format.

S Specific – fuzzy goals lead to vague and half-hearted attempts to reach them
M Measurable – progress needs to be assessable
A Attainable – the goal must be possible to reach
R Realistic – the goal must be achievable
T Time frame – set an appropriate deadline.

Goal setting for line managers must include reporting to the coach and his superior.

- Professional Marketing Revie