Orion Business Philosophy

Primary Strategic Objectives 2020

Our Vision

“One T50 – an Orion experience in 50 countries”

Our Purpose

“Creating stakeholder value and building strength through diversity”

Our Brand Promise

“It’s Happening”
  • We are far-sighted
  • We are future-orientated
  • We see things from different perspectives
  • We reach further together
  • We stretch and fetch
  • We take responsible risks
  • We see opportunity others don’t
  • The sky is the limit


Financial Perspective – Expectations in terms of growth and profitability

  • Grow revenues by current, diverse and new product offerings
  • Cost management and positive cash flow
  • Environmentally responsible

Internal Business Process Perspective – Processes which generate the right forms of value for customers and lead to shareholder expectations

  • Adhering to all legal and statutory requirements
  • Delivering on a dedicated social responsibility project
  • Continuous process and systems improvement

Customer Perspective – The way value has been created for our internal and external customers creating customer enrollment

  • Building the Orion Brands
  • Attract, serve and retain customers
    • Give the customer what they want
    • Create a customer experience – differentiators
    • Unique value proposition

Learning and Growth Perspective

  • Attract, develop and retain skilled staff


Orion Group is a value driven organisation. The group’s values are well entrenched and documented in our values booklet.

Our values were agreed upon by a group-wide cross-cultural, cross-departmental group of Orion colleagues who crafted our values after serious deliberation under the expert guidance of our group chairman.


  • Act in a way that leads to trust in others
  • Respect company resources (time and money)
  • Be honest with yourself – give and accept realistic and constructive criticism
  • Disclose instances of dishonesty (whistle-blowing)
  • Never take anything from anyone that does not belong to you
  • Tell the truth, no matter what the consequences


  • Are truthful no matter what the situation or circumstances
  • Openly admit mistakes
  • Consistently apply the Orion Standards
  • Always do what is right
  • Respect Company confidentiality
  • Are constructively transparent without hidden agendas?
  • Adhere to commitments made
  • Take responsibility – not blaming others/ circumstances
  • Do not make promises that are not kept

Treating People with Dignity

  • Respond timely to communication and meet set deadlines
  • Do not reprimand each other in public
  • Avoid perceptions and damaging rumours
  • Reframe from using offensive language towards internal and external customers
  • Respect diverse opinions and cultures
  • Greet internal and external customers
  • Avoid offensive non-verbal gestures
  • Adhere to professional etiquette
  • Be patient with colleagues who do not have the same skills and ability
  • Be on time for commitments

Reward & Recognition

  • Show appreciation by catching others doing things right
  • Demonstrate verbal and written recognition by saying “thank you.”
  • Are regular for open and constructive feedback
  • Nominating Colleagues for the Orion Star Colleague award


  • Teach each other and are generous with Knowledge sharing
  • Show empathy and understanding
  • Share resources
  • Are always willing to listen
  • Are receptive, have open doors and are approachable
  • Go the extra mile – always given more for less

Innovation & Productivity

  • Are continually looking for “Better Ways” and participating in the Orion Better Ways competition
  • Are tolerant about new mistakes resulting from action on innovative ideas and learning from old mistakes
  • Give credit for good ideas
  • Recognize owners of ideas
  • Encourage others to generate ideas
  • Team focused
  • High-quality work

All of the above is beautifully encapsulated in the Orion Hotels vision:

Our Organisation uses as base management philosophy the balanced scorecard principles. Some of the focus areas are listed below;

  • The Vision of the Group and of this division is very clear “An Orion presence in 50 Countries.” Our operating philosophy OUR BUSINESS IS GETTING BETTER EVERY DAY IN EVERY WAY is converted into reality by our brand promise.IT’S Happening.
  • Growth and diversification
  • Environmentally responsible
  • Continued process and systems improvement
  • Divisional and business unit brand building
  • Attract, serve & retain customers